25122 - Introduction to Design
301 - Facultad de Ciencias Sociales y Humanas
Optional
5.3. Syllabus
CROSS CONTENTS
Design Tools I:
Design elements: creativity, typography, symbols and images.
Project methodology: briefing / contrabriefing
creative process
Teamwork
Design Tools II:
Hand tools for drawing and illustration: drawing, lettering, color, photography.
Software: Adobe Illustrator (panoramic tour), Adobe Photoshop (start from zero level), image digitization, typography, Adobe Acrobat.
PROGRAM
1. Historical tour for graphic design.
a. Precursors of graphic design.
b. graphic designers and illustrators today.
2. The logo
a. Guidelines for simplicity: The seal.
3. Workshop of graphic resources: cover books.
a. Illustration of Letters
b. Illustration of concepts
4. The poster.